Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents an up-to-date review of persuasion theory and research. Persuasion : Theory and research. New York : Academic Press. Newbury Park , CA : Sage. Petty , R. Involvement and Ottati , V. This collection of chapters written by some of the most important persuasion scholars of our time represents the scope, depth, and richness of the field of persuasion.
She applies a fresh sensitivity towards the situational complexity of persuasion in her study of interpersonal, organizational, and mass media persuasion. Author : Daniel J. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples.
Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner.
Each chapter has a set of review questions to guide students through the chapter's material and quickly master the concepts being introduced. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns.
Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges. How Does Technology Persuade? Key features. New to the Second Edition 18 new chapters as well as additional thoroughly updated content. When the celebrated actor Eugen Bischoff is found dead in his garden pavilion, suspicion falls immediately on Baron von Yosch, a well-to-do army officer who was once the lover of the dead man s wife. By all appearances the door was locked from the inside when the two shots rang out the actor took his own life, but someone, or something, drove him to it.
The baron sets out to learn all he can about the actor s death in order to clear his name. Meanwhile, within a few days, similar apparent suicides are reported. What started out as a straightforward quest to establish Bischoff s last deeds and discover the truth of his death becomes a search through the ages for an invisible enemy identified only by the actor s dying breath, when he whispered:. Leo Perutz combines his hallmark blend of suspense and the fantastic in this spine-tingling mystery.
Would you like to be able to influence others in a good way, make new friends easily and become more assertive? Then keep reading It is human nature that we like to have our own way. We want the friends we have to like us; we want to attract new friends to us, and we want things to run smoothly in our lives.
It is all perfectly natural and are things that help us to be happy and content. For some people, they have an innate ability when it comes to this, but for others, it is something that must be learned. This book, Influence Human Behavior, was written for those who do not have the natural ability and who want what others have.
It provides plenty of tips and advice on how you can change the behavior of others, with chapters that include: The definition of influence of human behavior Principles of persuasion The secrets of persuasive people How you can influence people Using positive influence to attract others to you Developing a likeable personality Leadership And lots more!
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