A creative brief is a short document that lays out the key points of a marketing project. Included on this page, you'll find a definition of creative briefs , steps on how to write a creative brief , best practices for creating a creative brief , as well as free, downloadable creative brief templates.
Excel Smartsheet. This template allows you to create a detailed creative brief with the functionality of a spreadsheet. All of the essentials are included, from project goals and guidelines to budget and approvals. Smartsheet is a cloud-based platform that allows teams and organizations to more effectively manage campaigns, helping you to maintain consistency across channels, eliminate silos, and increase visibility.
See Smartsheet in action. Watch a free demo. Word Smartsheet. This creative brief template offers a basic outline to help you stay focused and plan efficiently. Using a simple template for your brief can remind you to focus on the most important points that need to be communicated.
The generic quality of this template makes it suitable for a wide range of projects and business settings.
This creative brief template is intended for graphic design professionals. This template has a simple layout that is easy to read and edit, and it includes all of the important elements of a creative design brief along with room for additional notes. This advertising creative brief template is concise, but it covers all of the essentials for planning a brand advertising campaign.
Objective, target audience, tone, messaging, and non-negotiables are all included, along with key advertising elements. The layout of this template allows for a lot of information in a relatively small amount of space, which can help a creative team produce an innovative and effective campaign. Plan your video production project with this creative brief template. Video production can be pricey, and this creative brief asks not only about budget, but also what gear, staff and other resources are available.
It covers a wide range of information — from video quality to scheduling and management — to help ensure that the project runs smoothly and meets client expectations. A nonprofit campaign may focus on boosting membership, attracting new donors, increasing public awareness, or other goals.
This creative brief template is designed to get detailed information on a nonprofit organization, its marketing objectives, calls to action, and branding requirements. Use the template as is, or remove or modify any sections that are not relevant to your project. It helps ensure that all stakeholders in a project are on the same page from the start this also helps the project run smoothly, stay on schedule, and, in the end, be successful.
But a creative brief is also a useful tool for projects of any size, for freelance designers and large corporations alike. The document is usually created by the account manager in consultation with the client.
In an agency setting, project stakeholders may include a marketing team, creative team, executives, and clients.
For freelance designers, a creative brief is simply shared between the designer and client. This may be done as an interview, with the designer asking the client all of the questions included in the creative brief, or the client may fill out the brief and return it.
The potential consequences of not using a creative brief include wasted time and money, miscommunication with clients, multiple revisions as the project keeps changing course, and a general lack of clarity on all sides, all of which can be avoided by using a creative brief.
For a creative brief to truly be effective, it should be developed in a timely manner so that it streamlines the project timeline, rather than interfere with it.
The specific information you need will vary depending on the project. It is based on our team's more than 20 years of experience delivering breakthrough marketing programs and campaigns.
It can be easily adapted to a wide range of projects — whether you are working on a large campaign or a single video. Campaign creative brief The creative brief template below is useful for planning a marketing campaign.
For agencies or consultants, this could be a creative treatment for a n advertisement , new logo, or tagline. For internal teams, lead generation or email promotion campaign kick-offs are aided by creative briefs. Subsequent campaign briefs are then used every time that concept needs a new treatment or adaptation.
Each brief inspires the team to create impactful concepts. Client creative brief This client creative brief is perfect for marketing agencies to use internally. An account manager can use it to capture what a client wants to achieve and essential details about their audience, key messages, and brand voice. This helps the agency team better understand their clients' needs so they can deliver an outstanding service.
Content creative brief A content creative brief is used to provide writers and designers with the information they need to successfully produce a piece of content. They are typically used with freelance writers or for larger pieces like an ebook, whitepaper, or infographic — as opposed to routine content work like blog posts.
It is important that the brief contains details like any research, data, or examples that could further the writers' understanding of the topic more completely, as well as the point of view that the pieces should convey. Design creative brief This template is ideal for working with graphic design professionals.
Design creative briefs set design teams up for success by ensuring designers understand the brand and the target customer as well as elements like tone, look and feel, and desired reaction. A detailed and thorough design creative brief will lead to successful deliverables — whether the design work is for a new landing page, a billboard, or redesigned client logo. Video creative brief Video creative briefs help production teams efficiently plan video projects.
Creating new videos for a product or company is a significant investment, whether it is for a short digital advertisement or a full TV commercial spot. Starting with a well-defined creative brief provides the clarity needed to produce a video that speaks to the target customer's problems in a compelling way, while staying on time and on budget. Articulate your plans, segment your audience, and build a SWOT analysis with a free day trial of Aha!
Labs Inc. All other company and product names may be trademarks of the respective companies with which they are associated. Marketing Marketing templates Creative brief templates. Creative brief templates Create interactive creative briefs in Aha! What is a creative brief? Excel download. Word download. Marketing overview. Introduction to marketing What is the role of a marketing manager? Which tools do marketing managers use?
Who makes up a marketing team? What are some marketing job titles? Different types of documents are for different types of audiences. But a policy brief that you create is for a general audience. Furthermore, you can also create this document for a policymaker who is concerned with the issue of a policy brief. Also, a policy brief requires clear language. Never use jargon in a document. You should use direct language so that everyone who reads the document can easily understand it.
The main purpose of this document is to address the practical result of research to its audience. Hence, you can use this information for a particular purpose. With the help of this document, readers can decide what course of action they have to take. It compares the current research to the existing policies. Moreover, it also describes the application of research results rather than identifying research procedures.
The policy brief explains all these points more strongly than research papers and other academic documents. When you are going to make your own policy brief then must include the following components;. In this section, you have to include one or two paragraphs that overview the issue and the policy action you are proposing. Here you have to explain the existing policy approach. After that, explain the proposed options. You should write this section fairly.
Next, the audience also needs some support to accept your points or arguments. You can also include some additional information here. In conclusion, a policy brief template is a significant communication tool that helps you to reach your target audience of certain policy options accordingly. A complete and well-drafted policy brief helps you to reduce the inquiries of the readers.
In addition, before making this document you should know about the requirements that you must follow.
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